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The Roadmap to Greatness

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The Roadmap to Greatness platform is designed to help entrepreneurs succeed in life and business. Curated by Psychotherapist and Business Strategist, Dr. Shanna A. Jefferson, this platform provides resources, tools, and guidance to entrepreneurs at all stages of their business journey.

The Roadmap to Greatness platform encompasses a comprehensive framework for entrepreneurship that includes key elements such as goal-setting, resource management, mindset, action, team building, marketing and sales, innovation and adaptability, sustainability and social responsibility, and continuous improvement.

Through the platform, entrepreneurs can access a variety of resources and services, including mentorship and coaching, educational content, networking opportunities, and access to resources. The platform also offers a community of like-minded entrepreneurs who can provide support, guidance, and inspiration.

The Roadmap to Greatness platform is dedicated to helping entrepreneurs achieve their goals and make a positive impact on the world. Whether you're a first-time entrepreneur or an experienced business owner, the platform provides the resources and support you need to build a successful and sustainable business while maintaining harmony in life.


Strategy Session

Let's get down to business!


After this Strategy Session, you will have a concrete plan to launch or elevate your brand within 30 days. It’s time to take action and dominate!!!


  • 90-Minute Intensive Strategy Session

  • Biz Productivity and Profitability Plan

  • Life and Business Assessment

  • BusinessCredit 101 (Free Resource)

  • Greatness Framework (Free Resource)


30-Day Bootcamp

Simplify Your Business–and Pump Up Your Profits–In Just 30 Days!


1:1 Coaching + Homework + Accountability


✔️     Make more cash without creating more content– just by finding and refining assets you’ve already got!


✔️     Say see ya to shiny object syndrome (and all the overwhelm that comes with it), once and for all!


✔️    Repurpose old, forgotten content into new, immediate money-makers–so you can finally let go of old projects for good and make space for new ideas!

✔️ Discover exactly which projects, side hustles and offers are sucking up your precious resources–so you can let them go for good (without guilt)


✔️Reset your business—and get back into the flow with renewed confidence and clarity!

Women Colleagues


The Roadmap to Greatness VIP Day is a one-day intensive coaching program designed for entrepreneurs who are looking to create a clear and actionable plan to achieve their business goals.


During the VIP day, you will work closely with Psychotherapist and Business Coach Shanna A. Jefferson to identify the key areas of your business that need improvement and develop a personalized Roadmap.



The Roadmap to Greatness 12-Week Mentorship Program is a comprehensive coaching program designed to help entrepreneurs achieve their business goals and take their businesses to the next level.


The program is led by a seasoned business executive and team who will work closely with you to develop a customized plan that meets your unique needs.

Here's what you can expect from the Roadmap to Greatness 12-Week Mentorship Program:

Module 1: Life and Business Assessment 

Module 2: Goal Setting and Planning

Module 3: Mindset and Motivation

Module 4: Time Management and Productivity

Module 5: Marketing and Branding 

Module 6: Biz Productivity and Profitability Plan

By the end of the program, participants will have developed a clear roadmap to achieve their personal and business goals, developed the skills and mindset needed to succeed, and gained the support and guidance they need to stay motivated and on track.

Consider The Roadmap to Greatness Playbook as the ultimate step-by-step guide designed to help you on your journey to success in life and business. 


The playbook offers step-by-step guidance on goal-setting, developing a growth mindset, and taking action to achieve your goals. The blueprint further covers topics such as developing a vision and mission statement, setting SMART goals, tracking progress, and planning for success. It also includes advice on how to manage stress and stay motivated. With this blueprint, you will have the strategies, tools, and resources needed to jumpstart your entrepreneurial journey or take your business to the next level.


Over 100 pages of strategies, tools, and resources for the aspiring or emerging entrepreneur!

The Roadmap To Greatness Conference


About The Visionary

Allendale, South Carolina native Dr. Shanna A. Jefferson is a firm believer that everyone can transcend adversity and achieve greatness. Shanna earned her Bachelors of Public Policy and Masters of Social Work degrees from the University of North Carolina at Chapel Hill. She is currently a Doctoral Candidate at Walden University. 

Shanna is a dynamic and prolific mental health therapist, business coach, personal development strategist, author, and motivational speaker. She is inspired by her late father and Civil Rights Activist George M. Jefferson to strive towards greatness while serving others.

In 2013, Shanna commenced her journey as a full-time business owner with the establishment of her mental health practice Destination Greatness in Durham, NC now serving NC, SC, and GA.  In 2020, she founded the coaching and consulting firm, Visions of Greatness Enterprises. 

As a Business Strategist and Psychotherapist, Shanna helps entrepreneurs create harmony in life and business through personal development, mental wealth, and sustainable business practices so they can reclaim their time, gain clarity and amplify their income and impact.

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