National Women's Small Business Month: Meet Cassidy Lee

Introduce yourself to the Visions of Greatness audience.

I am an educator, librarian, freelancer but most importantly a worker in the Kingdom of God. My writing ministry grew from a desire to strengthen and encourage others. In July 2020, I released my first book, Finding Peace During the Healing Process. In addition, I provide book coaching services to new authors. In the near future, I will host writing and consulting workshops to mentor creatives.

Who or what inspired you to pursue entrepreneurship?

I would have to say my parents inspired me. They used to flip houses and invest in real estate. They would allow my sister and me to tag along and watch their meetings. Once I was older, they asked me to take messages for them when prospective renters contacted us, and they helped me record the outgoing messages on our answering machine. It effectively taught me business etiquette. Later in life, I experienced tone policing and microaggressions directed towards me, both as a subordinate and as a leader. After which, I decided to just build my own business atmosphere.

Tell the Visions of Greatness audience more about your products/services.

I provide book coaching services to new authors. My goal through my book coaching courses is to coach writers, especially new authors, through the writing, editing, and publishing processes. I can be found on Goodreads as well, where I’m hosting more Q&As, giveaways, and an online book club. My e-commerce store also carries t-shirts and greeting cards I have designed.

What adjustments have you made in your life and business since the pandemic?

I switched modes to conducting business remotely. I set up an e-commerce store on my website and started building online courses on the Teachable platform. I have been relying more on shipping; however, I digitize my products when possible (i.e. greeting cards, books, etc).

What advice would you give to women struggling to balance their life and business?

Daily setbacks can wear you down if you let them, so invest in yourself. It can be spiritually, socially, physically, or monetarily. If you’re not willing to invest in yourself, why should anyone else?

Share with us one ingredient in your secret sauce for success.

Vision for the future is my secret sauce. I work toward what I want to see manifest. I avoid constantly living in the moment. Five-year and ten-year planning should not end in college. Vision boards may sound cheesy to some people, but they are efficient. Try it some time.